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Posted by Rob on Jan 21, 2011 in portfolio10, portfolio20, Work |

I was integrally involved in the prototyping, series design, design direction and creative direction of this ground-breaking, 10,000 page K-12 social studies program created for the socially progressive California market. I created the team structure and workflow for the project. I taught the system to teams of designers and editors and oversaw the...

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Posted by Rob on Jan 21, 2011 in portfolio10, portfolio20, Work |

Among my many duties at textbook developer Ligature Inc. was art directing photo shoots. I selected models, supervised the prop-gatherers, worked closely with the photographers (in this cover series we experimented with a rotating filter and double-exposure system) directing the blocking and propping and approving images.          ...

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Posted by Rob on Jan 17, 2011 in portfolio10, portfolio20, Work |

Poster for a recruiting event for the UMD-administered University of Minnesota Rochester Graphic Design program. view larger version

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Posted by Rob on Jan 17, 2011 in portfolio10, portfolio20, Work |

Friday’s Big Meeting is a web comedy that takes place in the fictional in-house chat room of a small design firm. In my search for readable web-based literary typography I was intrigued by the efficiency and openness of the written format of Hollywood scripts. I noted that scripts include terse, third-person descriptions of characters actions — the...

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Posted by Rob on Jan 4, 2009 in portfolio10, portfolio20, Work |

  Read Blue Company: http://robwit.net/bluecompany2002 Blue Company is a month-long, subscription novel in e-mail that was first performed in 2001 and again in 2002. You read daily e-mails from Berto, a marketing guy who has gotten a really bad job transfer. He’s been transferred to Italy—which is great—but he’s been transferred to the...