While reality TV stars Spencer Pratt and Heidi Montag were in seclusion doing “Celebrity Big Brother” in London in January, 2013, I assisted Mark C. Marino in a project that Spencer initiated, using Spencer’s official Twitter account.
Mark invented a character, a British poet, who supposedly found Spencer’s lost phone and began Tweeting from his account. While Mark fended off disbelief from Spencer and Heidi’s fans, he developed his character, dubbed (“Temporary Spencer” by a Twitterer) with a whole backstory and love drama. A certain number of Spencer’s followers figured out what our character was doing, and begain to interact with TempSpence. I helped invent series of poetry-based games that these cool TempSpence fans could play with us.